Advertising

Your Target Audience is Bigger Than You Think

Colette Nataf

March 11, 2018 • 3 mins read

Let’s say I’m selling makeup. My target audience would be young women one would think — specifically, 13–17 year olds who are interested in fashion. I st...

Advertising

What is a good CPM rate?

Colette Nataf

March 01, 2018 • 3 mins read

Cost per mille (CPM), is a commonly used measurement in advertising. It refers to the cost an advertiser pays for one thousand views or impressions of an...

Marketing

Testing is More than Just A/B

Colette Nataf

February 26, 2018 • 3 mins read

I was a panelist in a discussion by Branch Metrics last spring on A/B testing.One of the other members was from Instagram. She described the perfect test...